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Translating business goals to specific objectives and KPIs

Dave's SmartInsights.com portal - Wed, 05/02/2018 - 15:00

How to ensure you track performance against target KPIs, we all have them, sometimes we set them for ourselves, often they are set for us! The question is, are the KPIs you are reviewing supporting your efforts into making the boat go faster? Are …..

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Setting goals for your digital marketing

Dave's SmartInsights.com portal - Wed, 05/02/2018 - 12:00

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review and control …..

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Four steps to developing a big idea for your campaign [belVita Case Study]

Dave's SmartInsights.com portal - Wed, 05/02/2018 - 11:00

The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

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How to make an engaging infographic for your blog (without a designer)

Dave's SmartInsights.com portal - Wed, 05/02/2018 - 09:00

A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never …..

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Email marketers top priority is revealed

Dave's SmartInsights.com portal - Tue, 05/01/2018 - 16:00

Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for …..

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The difference between marketing objectives and marketing goals?

Dave's SmartInsights.com portal - Tue, 05/01/2018 - 15:00

Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business and this can lead to problems when creating processes to …..

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WhatsApp bans under 16s ahead of GDPR

Dave's SmartInsights.com portal - Tue, 05/01/2018 - 11:00

WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social media platform notifying me of updated terms of business. Now, …..

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How to define SMART marketing objectives

Dave's SmartInsights.com portal - Tue, 05/01/2018 - 09:00

From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives …..

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Understanding deliverability: the difference between blocking and blacklisting

Dave's SmartInsights.com portal - Mon, 04/30/2018 - 15:00

It's true: email deliverability best practice is not the most exciting topic, but it's a necessary evil Ignore it and, by the time you've run into problems, it will take a very long time to fix. Pay attention to it and you'll …..

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Customer satisfaction survey questions and templates

Dave's SmartInsights.com portal - Mon, 04/30/2018 - 11:00

A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to follow when creating a customer satisfaction survey which gives you …..

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