Improving performance through eMarketing Intelligence

Internet Marketing books by Dave Chaffey

Dave is a best-selling author and consultant who has specialised in helping companies improve their results from Internet Marketing since 1997. Dave's books are used by many digital marketing professionals and on many University and college courses worldwide.

This is a selection of my Internet marketing books from Amazon:

Best Practice Internet marketing Guides

Expanding on the advice in my books I have also written in-depth 80-120 page Best Practice Guides to help companies increase their profits from online marketing:

  1. SEO Strategy Guide
  2. PPC Strategy Guide
  3. Website Strategy Guide
  4. Digital marketing Strategy Guide
  5. Email Marketing Strategy Guide
  6. Social media marketing strategy Guide
  7. Content marketing strategy Guide
  8. All Ebooks

Internet marketing:Strategy, Implementation and Practice book

Now in its fourth edition, this book was created for marketing professionals and students at colleges and Universities taking courses in marketing or Internet marketing.

It has been adopted on many courses throughout the world.

It is an in-depth guide to all aspects of creating an Internet marketing strategy and plan.

It is the recommended course book on the Diploma in Digital Marketing and Diploma in Direct and Interactive Marketing, for the Institute of Direct Marketing.

E-marketing Excellence book

The third edition of this practical guide to e-marketing planning and practice designed for everyone who needs to know best practice in digital marketing.

Regularly updated, it incorporates the latest e-marketing innovations.

Developed to support the E-marketing training award, Chartered Institute of Marketing.

This book is also recommended on many University courses.

Total Email Marketing book

Created to support my popular E-mail marketing training courses that I run for the Chartered Institute of Marketing.

Goes beyond best practice for e-mail copy and creative to show how to use e-mail in integrated e-marketing campaigns.

You can find more information and reviews about all these books and recommendations on other books on e-marketing topics like AdWords, SEO and email marketing on my blog site: